If Your Sales Copy Sucks, Then Your Sales Will Suck. And The Proof Is Easy To Find...It's In Your Bank Account. (or Not...) Sometimes it's just impossible to come up with the right words. . . And if you don't have the right words, your sales will disappear like a politician's promise. . .
My Dear Fellow Marketer, If you're trying to sell something from a website and not getting the conversions you need, or you wish you could make more money from your site... If you think you have a terrific product with a clearly identified market, yet you can't seem to make any sales to speak of... Then read on, because... You may be robbing yourself... That's right - you may be ripping yourself off! Let me explain... 99% of website owners are making a serious mistake. They develop a product, throw up a website, maybe do a little PPC advertising, and then sit back and wait for the sales to roll in. Can you guess what usually happens next? Nothing, that's what. And Nine times out of ten, the reason that a website underperforms is because of the Sales Copy. The Words on the page that are supposed to cause a fever pitch of excitement in your prospect and make them buy. And if you hate writing copy, or just plain suck at it, your sales will suffer. Most website copy is so horrible, it sends your "almost customers" running in terror right back out to the World Wide Web, with their hand in their pocket to keep you out of their wallet. Definitely not the response you're looking for. And as a marketer, you are using copy all the time. You use it in your sales letters, you use it in your email follow ups, you use it in your testimonials... You use it everywhere! This means that copy is arguably the most crucial component of your marketing machine. Sure, your product needs to be great as well... But no one will know how great it is if your visitors are And that's why, if you are using your own or someone else's ineffective copy, if your sales materials or landing pages are failing to convert your prospects, if your e-mails are trashed and ignored... You are Ripping Yourself Off! You are actually sabotaging yourself. "And Times, They Are A' Changin'..." Listen up: There are some Big Changes beginning to sweep through the Internet Marketing world... You see, several direct marketing MONSTERS have taken notice of the insanely profitable world of Internet Marketing, and they are coming to steal your markets. It doesn't matter the niche, it doesn't matter if it's a sub-sub-niche...some big guns are aiming to steal your business and sales you are getting. One such titan is Agora Publishing, a huge publisher of direct response newsletters. Their profit last year? $175,000,000.00 Did that register? 175 MILLION bucks. And their goal for this year? 300 Million. That's over a quarter BILLION dollars worth of info products hitting the market, just from one source. Do you think they care who they crush to get to those numbers? Not a chance. I can assure you that with the kind of money these guys have to work with, they are using the cream of the crop, the world's top web designers, copywriters, and authors to push their in-house products to the top. Another huge change is the advent of "Web 2.0" technologies... Web 2.0 styles are in their infancy, yet are already making HUGE changes to the way people search, interact, and BUY online! The advent of audio, video, and interactive page technologies in our industry is having a huge impact on the way offers must be presented, and doing the same old, same old just ain't gonna cut it anymore. So...how will you compete with that? How will you maintain your market share...or grab your own piece of it? You need to have the best damn offer you possibly can...that's how. And if you hate writing or if you're just no good at it, then you need to get professional help to make absolutely sure that your offer stands out from the herd. Because "they" will, and if you don't your sales will suffer or even worse, be non-existant. Look, you don't bust your butt to design and build great products only to have crappy sales or no sales. You do it to make money...and obviously, the more money the better. This is where I come in... My name is Glenn Grundberg, aka "Gman," and I am a professional freelance copywriter and pitch guy who has become the "secret weapon" used by many online marketers to propel their products to the top of their markets in a very short time. Some of my clients are top-line gurus with household name recognition (most I can't even talk about due to strict non-disclosure agreements), but even more are people who shun the spotlight, and are quietly making a Fortune online in their niches without any fanfare at all. And the reason for that is because my love and talent for writing copy has been a GIGANTIC benefit for my many clients' businesses. And I catch a lot of flak from my peers in the industry. In fact... Some of the other copy guys hate my guts. That's because I don't conform to the status quo...I don't ask you for the title to your car or your first born child in return for my work! "Gman, You Can't Do That!
I say nuts to that - I don't think I need to drain your bank account for a little copy...in fact I'd feel pretty poorly about myself if I did! What I will do, however, is take my passion and excitement for copywriting and marketing and supercharge your under-performing, stale, or non-existant copy and help you explode your sales and profits without putting you in bankruptcy. That way you can focus on the important issues you face - like your products and your business! "My Action Driven Copy Will Get You Results" Now, you have a rare chance to let me turn on the magic for you and your product! And, I'll tell you why my work gets the job done... People don't want to feel like they're being sold. They need to be drawn into your marketing and they need to feel like you are speaking to them. You need to have a "visual conversation" with them, in a style and tone that fits both you and the product you're selling. If you can do that . . . then you're a wizard. And that's what my copy is all about... making your prospects feel like you're speaking directly to them, including them, solving their personal problems... joining the conversation they are already having in their heads - and converting them into customers. And I will do it for you... "The Mother Of All Copy Specials"
But the real reason I'm willing to do so much for so little is that I am looking for a few new Internet Marketing clients to add to my portolio. And I guess I'm just not that greedy. Or I have too many ethics. Whatever, I just don't think I need to gouge you. We have enough on our plates without worrying that our partners are screwing us, right? Plus, I want you to keep coming back, time and again for all your copy needs. So we both win. I win by adding some new IM clients, but more important, YOU win by getting sales sucking copy at sweatshop prices.
You Talk A Good Game, Gman . . . Hows About Some Proof? Ahhh, you want some samples? Alrighty then, take a gander at these... Here's a full blown sales letter I did for Tex Johnson- you can see his testimonial below...
Another shot of Tex's letter...
Here's a great "before and after" from a custom multi-part squeeze page I just completed for a Warrior forum member for a lead generating project: Here's the Before . . .
Yow. Egad. See why sometimes it's not such a good idea to do-it-yourself? ;-) Here's the After . . .
Sweeet. Much better...and the conversions? Before the make-over he had ZERO conversions out of 1000 visitors. After? Well, it's only been up for a few days as of this writing (6-9-07), but out of 26 visits, he's signed up 5 prospects. That's almost 20% converting. And I can do that for YOU too. But here's the deal... I'm only one guy, and I write all of my own copy so I can only take on so many new clients at one time. So, you need to act fast to get on my schedule. This special is going to go fast, so don't hesitate to act now and get your slot on my schedule secured. I work on a first come, first served basis, so you need to get in line if you want to get a spot on my schedule! So really, what is Copywriting? The dictionary definition I gave at the beginning of this letter says it is the process of writing the words that convince a prospect to "take action." That's actually pretty good. Let's "flesh it out" and play a little "what if" game here, though... What if...you owned a store and hired a salesman. On any given day, 100 people came through your doors, but nobody bought anything. What would you do? And The Envelope Please... That's a no-brainer, right? You'd either fire his ass, or get him some training pretty damn quick! Well, it's the words on your website that do the selling. The Words are your salesman. Not the pictures or the cool graphics, not the tricky flash presentations, not the fancy borders, whistles, or bells. While it IS important to have a nice, clean look, and a visually appealing site, at the end of the day, the sale is made or lost due to the quality of... The Words. Period. Copywriting is "Salesmanship In Print", and if your salesman is not producing, then you need to take action immediately. Pro copy guys know that you can increase response and sales by 300% or more simply by changing one word in a headline. I've seen it and done it myself. When you have hot copy, it's like turning on a "money faucet" every time you run a promotion. It's simple math at that point. So many visitors in, so many sales out. Drive traffic, and run to the bank. But that ain't gonna happen if you don't have the words... A Little Copywriting 101. . .
It stands for "Attention + Interest + Desire = Action." "Whoa, Gman, that's advertising kindergarten!" Slow down there, kiddo...there's a method to my madness here. You see, most people have heard of AIDA, but 99.9% of marketers don't really have a clue as to what it really means, or how to use it! That's what I'm trying to accomplish here. I want you to really understand where I'm coming from. Time and time again, I see both Internet Marketers and other businesses making the same mistakes. They get hung up on looking slick and totally forget about the words. They build these massive, polished, slick looking websites that just scream "Hey - Look At Me! Aren't I Cool?", and totally forget about the basics of AIDA. Well I hate to bust your bubble but... It's not about you and how cool your site looks, dude. It's not about kudos from your peers, or the inflated ego of your techie web designer. It's about your prospects and customers. What do they want? What do they need? What are they longing for? It's about them.
5 Reasons why you want me I am a Professional Copywriter - This is my JOB. I'm not some green wannabe who took a short course or read an e-book or two about copywriting. This is my business, and I'm damn good at it. I have received extensive mentoring by Ray Edwards and John Hostler (who happens to be a personal friend of mine), arguably two of the best copywriters and trainers alive today, and with two very different and unique styles... I have studied for years at the feet of the masters - guys like Clayton Makepeace, Gary Bencivenga, and John Carlton. Bob Bly. Michel Fortin. Yanik Silver. All the top copy gurus. I am a perpetual student of my craft - I am active in all the major forums and copywriter's boards, and continually soak up new techniques and information that I apply to my promotions. I am a graduate of the American Writers and Artists Institute - I have been to their facility, participated in bootcamps and intensive training classes, and taken many other high-end courses and seminars as well. Thousands of dollars in education. Whoops, I said 5, right? Well, there's really six...
Absolutely! I guarantee I will write you excellent, cutting edge copy... But I have to say a couple of things here - Results vary for some people because... You are the one who is designing and building your product. And if your product just plain sucks, no copy in the world will help you. You have to determine if there is even a market for your product. You aren't paying me to do that for you...when you send me a copy project, I assume that you have already decided that a viable market exists. You control many of the variables, not me. Web design, layouts, autoresponders, graphics placements, payment systems...these are all usually out of my control and can affect your results. That said, I will do everything I can to guide you, within reason, but I can't do it all for a copy price. If you need additional help with these things, that can certainly be arranged, but for an additional fee. You are probably asking yourself about now "why is he telling me all this?" "Doesn't he want to make the sale here?" Well, the answer to that is that I prefer that you make an informed decision about my services, and these are all considerations. Sure, I could hide these facts from you and probably make more sales, but that wouldn't be cool, and I like to sleep at night! "But what if I don't like my copy?" That's easy - If you don't like it, you have rewrites available within the first thirty days. More on this later... But I gotta warn ya, if you are the type of person who is going to spend a lot of time second guessing me, then we probably shouldn't work together. I am more than happy to listen to you, and I will gladly change anything you want me to, but that said, I will be very vocal about my opinions... You see, often times it is the copy that you don't like that performs the best. I know what works, and that's why folks hire me. You're hiring me to know what's best for your promotion, and to get you the results you are looking for. If you think you can do better, then by all means, give it a shot. Take some courses, immerse yourself in the teachings of the masters like I have, and go for it. I really mean that, I'm not being sarcastic in any way! God bless you, I love to see people seize the initiative and develop new skills. But when you find out that there just aren't enough hours in the day to wear all the hats in your business, and you need some professional help... C'mon back! I'll still be here :-) And once I'm on your team, you are going to find that I'm the Ultimate team player... Like I said before, I can't do it all for a copy price, but I can and will answer pretty much any question you might have about your promotion, questions like... What sequence and interval should I send my Autoresponder messages in? Who should I use for an IM friendly web host? Should I use a mailing service? Which one's the best? Where can I get my graphics done well and reasonably? And dozens more questions I get asked every day by my customers... See, I'm not just your average copywriter. I have been making my living full-time online since 2000...I am an experienced Internet Marketer in my own right, and by putting me on the team, you gain the benefit of that as well as cash-cranking, killer copy! It's like having your very own, dedicated help desk, and is all part of my service to you. "What kinds of copy do you write?"
The Types of Copy I write are:
So you see my skill set is pretty diverse. Pretty much anything you are selling or promoting, I can write powerful, persuasive copy for. So if you want to power up your promotions and increase your response rates to stratospheric levels, then you need to hire a pro. And I suggest you hire me!
You need help with your copy, or you woudn't be reading this. I am not about to judge you or your copy. That's not my style, and it wouldn't mean jack anyway. I am here to write you the hottest cash-sucking killer copy you have ever seen, and that's it. Bottom line is, I will bend your visitors to your will. And I will do it, for a limited time only, for less than half of what other top gun copywriters charge. Here's how it works. You will click on the buy now button below and be taken to my order page. There you will select the options that best meet your needs, answer a couple of quick questions, and then check out. After payment you will be taken straight to my project setup page, where we will delve a little deeper into the specifics of the project. You will answer a few quick questions about your project to give me a clear idea of what you're looking for. I will put together a game plan, and I will e-mail or call you for more specifics if I feel I need them. You will also be asked to provide a full copy of your product or a complete explanation of your services for my use and review. I can't very well sell something for you if I don't know what the hell it is, right? Depending on the promotion, I may also ask for some samples of things you have written so that I can get a feel for your normal style of "voice" but that's usually not required. You will also need to get me the graphics etc. you want incorporated into your page if you want to take advantage of that feature of the special or provide me with the URL where I can scrape them (just be sure they're yours!). I will call or e-mail you to give you an estimated time to complete and we will agree on final payment terms if you took the payment option (yes, you can pay in installments!). Once the draft is ready for review, you will make final payment, and I will send you your copy for review. I will edit and rewrite the project per your direction twice within the first thirty days following initial draft release. Then I will make final delivery your incredibly compelling, insanely persuasive cash sucking copy, complete in html format, ready to start blowing the roof off your sales, and you can deal with the calls from your payment processor wondering if all those orders are really yours! Sound good? Ok, here's the fees for this special:
*Remember - Many other types of copy are available as well, such as short sales letters, oto pages, autoresponder and squeeze page rewrites, press releases, flyers, white papers, etc. for offline businesses - these are quoted ala carte, just call or write me... *And remember, you get these written in your choice of "voice", along with rewrites in the first thirty days if required. "Whoa, Gman, those prices are kinda steep..."
Compared to lousy copy that pulls 0.25% returns? Compared to your lost time spent trying to write copy when that's not your field of expertise or you hate it? Compared to other top copywriters, those are sweatshop prices. The big guns in the business routinely get upwards of $25,000 for a single sales letter, and sometimes demand and get royalties too! Keep in mind this maxim: You're not paying me by the word, you're paying for results. This is not an expense, it's an investment that is going to pay huge returns. A single percent increase in conversions on your campaign is worth what to you? It could be worth tens of thousands or more to you, my friend. That's a traffic variable and up to you. All I can tell you is that my copy will convert more of your prospects than you ever could have dreamed possible. Don't think small, think big. Don't think about how much you're paying me, think about what you're going to do with all the money you're going to make from your new copy and insane conversion rates. Start thinking about the next product, or a hot back-end product and we'll get started on a cash-sucking one-time offer letter for that too! (Hint, Hint :-) Think big...
So what are you waiting for? Where will you be if you don't hire me? Well, probably nowhere different than you are right now. But isn't that the problem? Listen, you wouldn't have read this far if you didn't need help with your copy. If you want to be somewhere different tomorrow, with sales that are where you need them to be, then take action now. Because if you don't, rest assured that the big guys like Agora will... So take that step to supercharge your promotions and prove to the world that you're a serious player. Here's to your success!
PS - Remember that these are Fall 2007 Special prices, and they are sure to get snapped up quickly...once I have sold out, that's it! I will raise the prices back to my normal rates, so don't delay. PPS - If you are looking to be a serious player and make killer money, you can't afford to be without killer copy! Better bring your "A" game, because Agora and the other 800 pound Gorillas are going to... PPPS - If you snooze, you will lose...come back tomorrow, and these prices may be gone, so take action now! I know you hear that all the time, but in this case it's a reality, people.
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opywriting: The process of writing the words that promote a person, business, or idea and persuade the reader to Take a Desired Action thereon...
A Killer, Full-Blown Custom Sales Letter written from the Ground Up that will have them begging to buy and allow you the time you need to focus on growing your business and handling all the other nagging details on your plate as a businessperson...
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